Paramount+
Identity Design and Branding
2021
Identity Design and Branding
2021
![](https://freight.cargo.site/t/original/i/13677e7b8e9b4c20d7f8cd165f99de889979633dcd5fab3561837e48124659c5/ParamountPlus_Logo.jpg)
Chief Creative Officer - Beat Baudenbacher
Executive Creative Director - Daniel Dörnemann
Executive Producer - Scott Lakso
Producer - Tim Cella
Designer - Chetan Singh Kunwar
Streaming calls for streamlining. modernizing. Reducing.
Which is exactly what Loyalkaspar did for Paramount+, paving the way for a Hollywood icon to enter the digital ecosystem.
![](https://freight.cargo.site/t/original/i/799d38d18c1a22a141e8ddfaa32804e9108453406aacd6229ded345e2b5d2ac2/P-Module_02_DDUpdate.png)
3d and Animation by Joe Fuller
The Paramount mountain is iconic.
In order to connect the new brand to its essential heritage, we rebuilt the peak from the group up, crafting a new icon for the streaming generation.
In order to connect the new brand to its essential heritage, we rebuilt the peak from the group up, crafting a new icon for the streaming generation.
![](https://freight.cargo.site/t/original/i/4c23f099e3e259df0d9fa5fa1493ddc838ec4ba4466cd5af32fe33492ff135b0/P-Module_04_DDUpdate_A.png)
![](https://freight.cargo.site/t/original/i/2c25c5d6496790f8bc924194a3c9729024b41729bd1850102ad489a4062b6690/P-_ApplicationFrame_13.png)
![](https://freight.cargo.site/t/original/i/34ef55014f2a4173c4e74a0801a728360aeef6f4e0158e7ba44c22e00edc106f/04_16x9_BlueAccordion_EndTag_White_LogoTrain_FullLogo_Hold.gif)
![](https://freight.cargo.site/t/original/i/3d574fe43c885e239aaf07b186c8a35d6cb10751833bfc760c91007e5823e87f/P-Module_04.png)
The Script and the CTA button make up the Base of the mountain, supporting the Peak. This base is sturdy, yet flexible enough to anchor different kinds of information.
![](https://freight.cargo.site/t/original/i/1600cc2814f153bce773a342ec590726734b6f3553eb452a50cdd9ce69acc88c/P-Module_05_Update_C.png)
![](https://freight.cargo.site/t/original/i/741a923ba3c8a906ac75c4e810c9bff84b1e29789941fc14ac0d6fc27f061c06/P-_Gif_06.gif)
From Theater marquee signs to movie poster displays, brand elements pay hommage to the cinematic history of Paramount.
![](https://freight.cargo.site/t/original/i/fdb808d4000b787f3cd8521332167b527d7724c1978f2944491e237e144c81ac/P-Module_06_DDUpdate.png)
![](https://freight.cargo.site/t/original/i/a68a2a7a4dd5c9253d4806906c6b7a64eb000e887721087f8d6eea4f0a1809a6/BladeSlide.gif)
![](https://freight.cargo.site/t/original/i/4c4159a85a356967103033abdf42fa03823c9799b26d1d8deab89942e8d7e75a/P-Module_07.png)
The stamp is a seal of quality, ownership and authenticity, to be used in different confirgurations.
![](https://freight.cargo.site/t/original/i/3c985fd7ef10cf0431ea0bae710eb6df4aa2ff39b60f70ce6dfb462ace0a66c9/P-Module_08_UPDATE.png)
![](https://freight.cargo.site/t/original/i/5e616ac4e57cef936b0a492649ff9f94fe865c20c5f0d81bd3eda4e28be850ab/P-Module_09_Update_A.png)
![](https://freight.cargo.site/t/original/i/ab048b9c518945d89bfbffa54c74704f1f5641e46bccdddd02a166698eca8b30/Type_Slide.gif)
PEAK SANS is a custom typeface that finds its graphic DNA in the letterforms of the classic marquee sign.
![](https://freight.cargo.site/t/original/i/f76dff897f1a75b044e82967f25b79115438e45f0a5135ebfbf79d088e0d7fe1/P-Module_10_Update_A.png)
![](https://freight.cargo.site/t/original/i/6bbf928898478c20ec7e48104a475692e75a985ebf62f7e2f48125c9831769fc/P-Module_11.jpeg)
The entire Paramount+ brand pays hommage to history, interpreting cinematic heritage for a modern age.
The various blues employed over time have been unified into a vibrant, striking shade that will acquire equity over time.
![](https://freight.cargo.site/t/original/i/7eb5f9b26e42009508cf58460d6979a11aae15857197f401d32425eab6959fb1/P-Module_14_Cropped.png)
![](https://freight.cargo.site/t/original/i/9fe6ca52fead76b75314af2f4f283c0938138f12249c6bd2ef6d75c550c25742/ParamountPlus_AllWorlds.gif)
![](https://freight.cargo.site/t/original/i/574a7ed31db1ad84d629e9daee85eab590658260e14467484eda3a4fa4cb98db/P-Module_16_Update_B.png)
The brand can be dialed up or down, depending on property, need and physical distance from the platform.
![](https://freight.cargo.site/t/original/i/16dfa8748248e20ccc611e7e7781227f50acd9413c7d9f458ab93c5b5f806ef5/P-Module_15_Update.png)