Meander

Hundred of pictures of flowers are being shot for a couple of likes; the green lush trees are only a mere backdrop now in order to get your profile noticed. How many of us really take a moment to appreciate and be grateful for what we have around us? All the technology we have is a mere illusion. Meander and let it lead to places you’ve never been before. The project reinforces the idea of looking up and blinking and experiencing life like you’ve never experienced it before.

 

Objective

 

The objective of this project was to unplug my audience’s digital obsession and to connect them with the natural landscapes around them.

 

 

Approach

 

Taking the idea from making something meaningful out of mundane, the project was inspired from a short hike I took back in India. It was the sense of perseverance and determination that drove me to complete that stretch. I was left with a profound feeling and wanted to channel the exact same feeling through this project. It concept began with the idea of being in a place full of nature yet not acknowledging what one is surrounded with. One of the core elements used in this project was a mirror as a tool to create a distraction and at the same time reflect an element from the surrounding which people tend to miss out. Multiple mirrors were setup in a location extremely famous in Savannah. The mirrors also carried a small typographic message persuading them to behave in a certain way. The last stage of the process had some pre–stamped postcards that they could send to their loved ones.

 

 

Outcome

 

Life is pretty simple; we in the cities complicate it. Amidst this complex and heavy lifestyle, we all seek a moment; moment away from the society, technology or just a moment of peace. Meander was created to reinforce the idea to step back and blink and come out of the social delusions that we’re attached to. It is a derivation of my personal experience and the profound feeling I was left with. It is a social experiment where mirrors with type were used as carriers to drive my audience to small snippets in nature.