Imbalance

The conventional history of art is all of great men making great paintings, and displaying their works to a predominantly male audience in male-run institutions. Women, however, have always had a role in the arts, often working behind the scenes or in the opposition to prevailing attitudes and practices. In seeking recognition as artists in their own right, they have had to challenge conventions and expectations, steel themselves for confrontation, and be unafraid to court danger. Imbalance brings to light the recognition and value that women artists have received throughout the years.

 

Objective

 

Even after a century and brouhaha to feminism, we’re looking at the exact same scenario. Through research and pre-existing data set, I want to put across a point of gender disparity when it comes to female artists in the art world.

 

 

 

Approach:

 

 

Based on a thorough research and analysis, a data set was created indicating a lack of equality in terms of recognition. Since the problem existed predominantly in a museum context, the media that was selected had to fit in a similar setting. The visual language was again an extremely crucial aspect here. The idea of paintings and art led to a creative process of generating some highly minimalist yet compelling visuals. Several museum catalogs were analyzed and referred to before creating the language. Here, typographic choices also became an element to create an irony. Mr. and Mrs. Eaves were used throughout the book, which was again designed by a female designer. The book was perfect bound and covered with a canvas to add an element of tactility and touch.

 

 

 

 

 

 

Outcome:

 

 

Linda Nochlin published an essay in 1971 titled – “Why have there been no great women artists?”. It is considered a pioneering essay for both feminist art history and feminist art theory. Imalance is an extension of the same dialogue. It questions the patriarchal world that we are living in currently and reflects a pretty evident gender disparity in art. Based on an existing data set, Imbalance draws a parallel between the value chart in color to the actual value of the art piece. It is also an attempt to recognize and value art that has been neglected by all the great women artists that were.